Merchandise
Value, Variety, Name Brands and a constant stream of New Products will drive customers to your store over and over again. One of the keys to success after the store location is finalized is the merchandise. Value, Variety, Name Brand Fashions, and Access to HOT New Merchandise at Discounted Wholesale Pricing are the most critical factors.
VALUE – is only determined by physically seeing and touching the product, so we have a staff of Merchandise Buyers that travel on a regular basis to each of our key suppliers and personally inspect new products. Only high value products are accepted in our system and offered to our stores. If a product does not meet our strict standards in terms of quality and price, we do not recommend it to our storeowners. We want only the best and let the others buy the rest.
VARIETY – because of our stores’ large volume of business, we are able to get some suppliers to ship in smaller pre-packs. So, instead of shipping 144 pieces of one style in a particular color, in many instances, we can get 48 pieces of that style and color in varying sizes. This allows you a greater variety in your store for the same amount of money, the more variety you generate, the more sales you realize!
NAME BRAND FASHIONS – will provide the store instant name recognition and added consumer confidence. National Name Brand goods are coupled with a foundation of quality core products such as undergarments, socks, basic tees/tops, pants and shorts all at deeply discounted wholesale prices complete the store presentation.
With a multitude of hand selected items through a network of suppliers of which you will have a direct relationship with your product mix will provide your customers the value, variety and name brand recognition they look for everyday. The supplier base is located throughout the United States to assure quick transit time to the store. We work with our preferred suppliers to obtain low minimums and freight programs providing the greatest opportunity for additional profit margins. Because of the huge volume of business we generate with our supplier base we receive some of the deepest discounts and availability to the latest fashions creating a fresh new look to the store at the lowest possible wholesale costs. This foundation of supplier programs creates tremendous savings and greater profit.
NEW PRODUCTS – you are contemplating entering the discount clothing store business where your customers expect to see lots of new merchandise every time they come into your store. The objective is to create a fun and exciting shopping experience that will bring your “treasure hunting” customers back again and again. Why? To see what’s new, of course! Because of our extensive network of suppliers, we can usually add hundreds of new fashion pieces each month.
“It is important to understand that you always want to have the basics or core items in the store each and everyday. But, equally important is to bring as many NEW, HIGH VALUE, BRAND NAME FASHIONS into the store as possible, and in small quantities so you can sell out of that product and replace it with another NEW ITEM! Then, do that over and over again. It keeps the store fun and exciting for your customers and will entice them to come in again and again to see what’s new. If you don’t’ stock anything new, you remove a key reason for a customer to return to your store” – Mr. James Wichert, President
Understanding value, variety, and the ability to bring new fashions into your store EVERY WEEK will go far in determining how successful you are in the long term. Therefore, our staff of buyers who seek out new fashion opportunities each week are at the core of Discount Clothing Store Developers program. Every department is researched on a constant basis to provide the VALUE every customer is looking for.
We have the resources and the expertise to create a very successful retail operation in your community. A store you can be proud to say you own and operate!
